How Professional Video Takes Marketing to the Next Level In a world driven by captivating visuals and compelling storytelling, professional video has emerged as a mighty marketing tool, capable of captivating audiences and leaving a lasting impact. With its ability to engage, educate, and entertain, professional video has become an indispensable asset for businesses looking…
On this week’s episode of The Start Marketing Podcast, Joe Sanders welcomes John Duda. John is a world-renowned expert in website design and SEO, who spent 15 years at Bank of America. Joe and John discuss and break down how SEO works. They also explain why Google My Business continues to become a very important…
For starters, think of a digital marketing plan as a 401k, not a lottery ticket. An investment is something that pays off over the long haul but doesn’t necessarily always provide positive returns at every checkpoint along the way. Most business owners treat a digital marketing plan as a lottery ticket. They want X to…
This week’s episode of The Start Marketing Podcast is all about search. When running social media advertising campaigns, you have a few big decisions to make. The first is to decide which marketing platform you want to use. For most people, this begins with deciding between Facebook ads vs Google ads. Both are effective, but…
As the marketing landscape continues to shift from traditional advertising to digital marketing, many contractors, fence installers, and roofing companies are pondering just how to use digital marketing to help accomplish their goals. Because this shift has been so quick (and seemingly very complicated), many trades companies are still just trying to keep up. Therefore,…
In this week’s episode of The Start Marketing Podcast. Joe Sanders and Jillian Kernats discuss social media lead generation. A great way to show a positive ROI in digital marketing is to run a social media lead generation campaign. Strong Lead Generation campaigns on Facebook and Instagram are a great way to capture potential customer…
Marketing can be difficult, but we typically get better results when we take the time to employ solid strategies. Having a tangible goal for your marketing social media campaigns can and will make all the difference in the world. People often get confused about what kind of marketing campaign they are running and then get…
Like many industries, fencing and decking for both residential and commercial customers are very competitive industries. Many of these types of companies rely heavily on word-of-mouth advertising and incentives placed in local publications mailed to a potential user’s home or business. If this is you, and this type of fence company marketing is working for…
Joe Sanders and Johnny Meier discuss remarketing in this week’s episode of The Start Marketing Podcast. Remarketing Defined Remarketing is a way to display targeted content to users who have previously visited your website. Remarketing is available for use on many digital marketing platforms but is most prominent for use with Facebook Ads Manager, and…
When deciding whether or not to jump headfirst into the world of social media or digital marketing, you have to consider several factors. Understanding your brand, having content, and determining your budget are all things that can affect the success of your efforts. Money or lack thereof shouldn’t deter anyone from being successful using social…