Fence Company Marketing Case Study:
America’s Backyard Fencing and Decking
Making a major impact using social media marketing!
A Winning Marketing Strategy
At the start of 2016, America’s Backyard’s fence company had a mild digital marketing presence, and was not generating any revenue from their digital marketing channels. After using our fence company marketing services, they have received over 1,000 quality leads, leading to hundreds of thousands of dollars in business!
Driving Brand Engagement & Leads
Our social media marketing managers created a content marketing strategy centered around promoting high-quality fences in the Chicagoland area. Using graphics, pictures, and video, our team has been able to achieve a consistent over 20% engagement rate on content published on Facebook and Instagram.
Building on the success of the fence company marketing content strategy, our team set out to capture the information of potential customers using Facebook and Instagram’s lead generation tools. Using a series of various verbiage and picture options, we were able to develop a campaign that drives an average of 7 quality leads per week.
America’s Backyard – Digital Marketing Toolbox
Relevant Elephant’s team of copywriters, content managers, photographers and videographers were able to drive results using the various tools, platforms and strategies. Fence company marketing at its finest!
Increasing Social Media Platforms
53% increase in Facebook Followers and 29% increase in Instagram Followers, year over year
Consistent Reach & Engagement
Reaching 10,000 – 20,000 people in our target demographic every month, with an average engagement of 22%
Finding the Right Audience
Using advanced targeting tools within Facebook and Instagram, we were able to pinpoint a quality audience for America’s Backyard, which now produces predictable results.
Lead Forms that Convert
At the beginning of the campaigns, we were bringing in lots of leads, but few conversions. After optimizing the lead forms over time, were able to produce a campaign that consistently produces quality leads that convert.
Original Content
By creating original content for America’s Backyard, and tracking the results, we were able to produce timely, custom content which drives sales and promotes the brand.
New Photo's and Videos
Our team goes onsite and collects new photo and video content on a consistent basis.
Stop Posting. Start Marketing.
By creating and executing a digital fence company marketing strategy for America’s Backyard, Relevant Elephant was able to achieve a high ROI, all the while building their brand and driving engagement to their social media platforms.
"Relevant Elephant exceeds our expectations. We have been working with them for years, and they have done a great job with our social media!"
– Courtney Keefe – America’s Backyard