The Start Marketing Podcast
The marketing podcast that shares successful social media strategies for business owners and "non-marketing" people. We make it simple, using a 5 Step Digital Marketing System anyone can learn!
LISTEN AND SUBSCRIBE
LISTEN AND SUBSCRIBE
SEO and Google My Business Tips for Small Businesses (with John Duda)
NEW EPISODE! Do all small businesses need SEO? Joe gets answers from John Duda, a world-renowned expert in website design and SEO, who spent 15 years at Bank of America. Joe and John discuss how SEO works, and how Google My Business continues to become a very important platform for all small businesses to use to enhance their local search presence
Successful Digital Marketing Goals (with Jillian Kernats)
How do companies use digital marketing effectively? The Start Marketing team present and discuss the Five Major Goals most businesses and organizations choose for digital marketing success. Jillian and Joe present how platforms like Facebook, Google, YouTube, etc. can benefit a business's bottom line in various ways ranging from driving revenue to creating awareness, developing leads, and keeping up with your competition. Not sure what your digital marketing goals are - then start here!
What is Remarketing? How can I use it for my business? (featuring Johnny Meier)
How can your business use remarketing to drive more sales and create more conversions throughout your digital marketing channels? Johnny and Joe present the basic strategy of using remarketing on social media, Facebook, and Google, and give tips and best practices on how to be successful!
Are You Searching For Them or Are They Searching For You? (with Johnny Meier)
When it comes to digital marketing, sometimes consumers will seek out and find you, while other times you'll seek out and find them. Johnny and Joe discuss how understanding these two approaches to digital marketing can be critical to running affect marketing campaigns on Facebook, Google, Instagram, and Twitter.
How to Work with a Professional Videographer (with Erik Enberg)
Need videos for your social media pages? Thinking of hiring a videographer? Joe talks with professional videographer Erik Enberg about the ins and outs of working with videographers – from amateurs to professionals. They break down how to plan, budget, and execute video marketing campaigns that will drive more revenue to your business!
Posts vs. Ads – Which To Use? (with Jillian Kernats)
Ever wonder what the difference is between posts and ads? Want to know how to use each to create successful social media marketing campaigns? Joe and Jillian dissect this topic, as well as discuss how these play into generating organic and paid traffic/engagement, and how they affect social media algorithms.
Social Media Lead Generation (with Jillian Kernats)
Can you generate quality leads from social media? Yes! Jillian and Joe explain how to gain more customers and create quality leads from Facebook, Twitter, Instagram, Google and more! Learn how to create an run successful lead generation campaigns on your social media channels!
How (and why) to Start a Podcast to market your Small to Midsize Business (featuring Pat Helmers)
Thinking of starting a podcast to market your business but not sure where to begin? Joe is joined by SalesBabble Podcast Host, and Founder of Habanero Media, Pat Helmers. Pat is a seasoned podcast veteran who helps business owners develop, execute and thrive in the podcast world. Pat and Joe present how to start a podcast, why to start a podcast, and how to use a podcast to help promote your small to midsize business! You can learn more about Pat at https://habaneromedia.net
MEET THE HOST
With over 20 years of experience in digital marketing, Joe is the Digital Marketing Director of Relevant Elephant, a digital marketing agency. Since then, Joe has advised and executed digital marketing strategies for hundreds of companies in various industries. Holding several degrees, including a Master’s Degree in Marketing, Joe is a sought after speaker and trainer, and is the author of the best selling book “Stop Posting! Start Marketing.” Joe lives in Winfield, IL with his wife and son.