The current pandemic has certainly changed our world in some new and interesting ways. While I’m sure none of us are comfortable wearing masks all the time (yet), it is certainly a necessary evil. Businesses have had to shift to, meaning the way they conduct business with consumers is also approaching some new and interesting milestones. One we’ve noticed in our business that is heavily on the rise is messaging via social media as opposed to more traditional forms of communication.
Let me explain.
Two to three years ago it was sort of taboo (and kind of exciting) for a potential customer to reach out to us via social media with a direct message for clients with higher ticket items. That is to say that if someone needed a new roof, a pool installed, or their house painted they would most likely call, email, or send messages via a businesses website as their first communication effort. But, this trend of sending messages for such transactions via social media has been rapidly changing for these clients from once in a while, to once a month, to once a week, to several times a day. And, in this brave new world of COVID-19, we are seeing customers forgoing the entire traditional process, by simply messaging our clients using social media.
I want to be clear in that I am not talking about a potential customer asking for “more information” about a business on Facebook. I am talking about consumers taking pictures of their backyard, measuring their landscape, or taking a video and then ONLY messaging the business via social media. Suffice to say that if you are not currently checking your social media messages daily, you may be missing out on more than just the latest and greatest fake news. You could be missing out on a new customer or a potential sale. Think about it, if you were looking for a quote on a project and sent your information to three similar companies via social media, and only one responded to you in a timely manner, which one do you think you would go with?
While social media marketing (like wearing masks) may be a necessary evil for some, but I want to caution you that social media (or all digital marketing for that matter) is here to stay. While you don’t need to be active on all social media platforms, be sure to do whatever you need to do so your business is available to the potential customers that (no matter how badly you want them to) may not be reaching out to you over the phone, via email or through your website.
Let’s face it, social media messaging (in one form or another) is here to say. Don’t miss out!