If you’re a small business, odds are your social media is grossly ineffective. I recently completed an analysis of 25 local businesses surrounding a 10 mile radius of where I live (Winfield, IL) and I found that only about 20% of these businesses are using social media effectively. The numbers are as follows: Facebook Average…
Like any other industry marketing people have their own lingo, and one of their favorite terms to throw around is a CPM. So, just like the magician revealing the secrets of the trick, here it goes. A CPM IS….the “Cost Per 1000”, meaning it is the amount of money it will cost to show your…
Social Media is by definition a Relationship Marketing Tool. So, I want to first start by explaining the history of relationship marketing… I walk into a small business…. 80’s & early 90’s – Manually write your address on this sheet of paper. Get something in the mail. late 90’s & early 00’s – Provide us…