How Trades Business Digital Marketing can achieve a Positive ROI

How Trades Business Digital Marketing can achieve a Positive ROI

If you’re reading this article, then you’re probably wondering- can my trades business make money using digital marketing and show a positive ROI? The short answer is yes. The long answer is you can make a fortune if you do it right.  Many trade businesses, including painters, roofers, siding companies, landscaping companies, etc., have followed…

Digital Marketing Goals – (The Start Marketing Podcast episode #7 – Show Notes)

Digital Marketing Goals – (The Start Marketing Podcast episode #7 – Show Notes)

This week on The Start Marketing Podcast, Joe Sanders welcomes Jillian Kernats to discuss what are some realistic digital marketing goals for businesses? Learn how platforms like Facebook, Google & YouTube can benefit a business’s bottom line by applying a strategic approach. The goals range from driving revenue, creating awareness, developing leads, and keeping up…

Social Media Messaging is the New Email (are you missing out?)

Social Media Messaging is the New Email (are you missing out?)

The current pandemic has certainly changed our world in some new and interesting ways. While I’m sure none of us are comfortable wearing masks all the time, it is certainly a necessary evil. Businesses have had to shift, meaning the way they conduct business with consumers is also changing. We’ve noticed that customers using social…

Why your small business is getting social media all wrong, and why it’s not your fault

Why your small business is getting social media all wrong, and why it’s not your fault

If you’re a small business, odds are your social media is grossly ineffective. I recently completed an analysis of 25 local businesses surrounding a 10 mile radius of where I live (Winfield, IL) and I found that only about 20% of these businesses are using social media effectively. The numbers are as follows: Facebook Average…

The “why nobody ever looks at my Facebook posts” mystery explained…and solved

The “why nobody ever looks at my Facebook posts” mystery explained…and solved

Social Media is by definition a Relationship Marketing Tool. So, I want to first start by explaining the history of relationship marketing… I walk into a small business…. 80’s & early 90’s – Manually write your address on this sheet of paper. Get something in the mail. late 90’s & early 00’s – Provide us…