For trades business such as painting, siding, roofing, landscaping, hardscaping, windows, etc., generating quality leads is crucial to not only the success of your marketing campaign but also to the bottom line. For many, this means navigating an ever-changing digital marketing landscape full of new and technologically advanced platforms. I’m here to tell you that…
If you’re reading this article, then you’re probably wondering- can my trades business make money using digital marketing and show a positive ROI? The short answer is yes. The long answer is you can make a fortune if you do it right. Many trade businesses, including painters, roofers, siding companies, landscaping companies, etc., have followed…
This week on The Start Marketing Podcast, Joe Sanders welcomes Jillian Kernats to discuss what are some realistic digital marketing goals for businesses? Learn how platforms like Facebook, Google & YouTube can benefit a business’s bottom line by applying a strategic approach. The goals range from driving revenue, creating awareness, developing leads, and keeping up…
The current pandemic has certainly changed our world in some new and interesting ways. While I’m sure none of us are comfortable wearing masks all the time, it is certainly a necessary evil. Businesses have had to shift, meaning the way they conduct business with consumers is also changing. We’ve noticed that customers using social…
A few years ago we began working with a golf course architecture client. Our job was to improve their digital marketing presence. As with any digital marketing campaign, we had to start by defining the audience our client wanted to reach. Upon doing so we found a nice cross-reference of golf course owners, superintendents, heads…
They say that nothing in life is free, but they’re wrong. Google My Business is a 100% free service that allows businesses to share information with customers searching for them on Google, and improve search rankings. All it takes is a little effort (and I mean very little). Odds are that most of you are…
If you’re a small business, odds are your social media is grossly ineffective. I recently completed an analysis of 25 local businesses surrounding a 10 mile radius of where I live (Winfield, IL) and I found that only about 20% of these businesses are using social media effectively. The numbers are as follows: Facebook Average…
Like any other industry marketing people have their own lingo, and one of their favorite terms to throw around is a CPM. So, just like the magician revealing the secrets of the trick, here it goes. A CPM IS….the “Cost Per 1000”, meaning it is the amount of money it will cost to show your…
Social Media is by definition a Relationship Marketing Tool. So, I want to first start by explaining the history of relationship marketing… I walk into a small business…. 80’s & early 90’s – Manually write your address on this sheet of paper. Get something in the mail. late 90’s & early 00’s – Provide us…